Generate + nurture the right customers.

INBOUND MARKETING

We focus on creating quality content that pulls people toward your company and product, where they naturally want to be.

With our inbound marketing services, we help you attract the leads that are the right fit for your business, creating long-term, loyal customers that help you grow and scale.

Lead Generation through Content Creation & Distribution

A good content marketing channel plan frees you from the constraints of any one content channel. As your blog efforts wane, or as social media channels come and go — or as your success on any one of them ebbs and wanes — you won’t be trapped into a singular channel.

Lead Generation through Lifecycle Marketing

Depending on the quality of the leads you’re generating, the success of your nurture activity and the length of your sales cycle, going from nought-to-customer can take a while. But if you understand and segment your leads into these lifecycle stages, you'll be able to better target your nurture activity, content and interactions for better lead conversion results.

Lead Generation through Personalization

Personalize based on:
1.Interest and Pieces of Content Consumed
2.Engagement Score
3.Technology
4.Always Experiment

Attract

We don’t want just any traffic to our site, we want the right traffic. Who are the “right” people? The right people visiting your site are ideal customers, which are also known as buyer personas. These are the people you need to be creating content for because that is who you want to attract to your website. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections, as well as personal and demographic information shared among that particular prospect or customer type. Writing content around these areas draws your target market in, and familiarizes them with your brand through things like content development, SEO and social media. Some of the most important facets of the inbound marketing methodology to attract the right users to your site are:

1. Content Development (Blogging & Premium Content Offers)

2. Search Engine Optimization

3. Social Media Marketing

Convert

Optimizing lead generation means ensuring your entire conversion path is working. This first means applying best practices to CTAs, landing pages, thank you pages and email. Then we focus on testing, collecting data, and driving our decisions based on that data. We test everything so that you know what is working and why it works on your website, down to even the most minor changes.

Once you have the leads, it is actually easy to convert leads into customers. It will be helpful if you have a software on marketing automation. However, if you don’t, do not fret, you will definitely do fine. All you need to have is a clear call-to-action messages that is conveyed consistently. Talking with your customers through social media and getting their feedbacks is actually very helpful.

FAQ:

How will it convert to leads?
How will the leads convert to business opportunities?
How do you make sure that the business opportunities are handled by your sales force?
How will your inbound marketing close deals for your business?

Close

After attracting and converting visitors to leads, you need to convert the leads to customers. Closing techniques may include some of the following:

Lead Scoring
This is the process of determining which customers are ready to purchase your services or products. You can represent the sales-readiness of a lead numerically to determine which customers are most likely to make a purchase. Concentrate your efforts into leads which are more likely to convert instead of spreading your attention to the whole lot.

Email
Emails to potential customers help to build trust and entice customers to make purchases. Your emails should be relevant and have focused content on what the customer is looking for. After all, there’s no better feeling than to be addressed personally, feeling valued and appreciated in the process.

Email Marketing Automation
This is the creation of email marketing that is tailored to the life-cycle and stage of each lead. For instance, after a customer has quoted a free quote for a particular service of yours, you may want to send him/her emails of related promotions your business is currently having. Not only will they appreciate your special offers but this may dramatically increase overall business sales as well.

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Inbound Marketing Turns Strangers Into Happy, Loyal Customers

It was incredibly refreshing to work with an agency that focused on our needs as a business first and had a thorough understanding of inbound marketing.

Erin Wasson - VP of Marketing, UrbanBound

HAVE QUESTIONS?

Ask Inbound was built for the thinkers, which is really just a fancy way of referring to all of us. Ask any marketing question and get real answers from true experts. By using tags, questions are categorized for quick answering. It's like having a network of experts without all the actual networking.

FREE ASSESSMENT

As part of your assessment, one of our marketing specialists will evaluate your current website and show you how you can get more traffic and leads from your website. We'll review your ...

Search engine optimization opportunities
Landing pages & lead generation forms
Calls-to-action
Marketing offers
Competitor analysis

GET STARTED TODAY

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